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商品編號： 9-712-422 出版日期： 2012/05/31 作者姓名： Siegel, Jordan;Poliquin, Christopher 商品類別： Other 商品規格： 29p 再版日期： 2012/10/05 地域： Africa;Australia;China;Europe;United States 產業： Beverage industry;Food industry 個案年度： 1997 - 2010
商品敘述：
Yum!, the owner of KFC, Pizza Hut, and Taco Bell, asks what might be the lessons from its success in China for currently contemplated expansion into India and Africa. Also, the company contemplates whether Taco Bell can succeed abroad as part of a new expansion push. Also, the case asks what distance barriers are relevant for a fast food company specializing in part on fried chicken and Tex-Mex food.
涵蓋領域：
Competitive strategy;Global strategy;International business;Global marketing;Business and government relations
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